Spirl Curl Care

Self-initiated concept project — strategy, identity and system built end-to-end by Fifth Lily Studio.

Lilac Spirl Step 04 Defining Curl Cream tube resting on a bed of dark natural curls

Spirl (pronounced “spiral”) is a modern curl care brand created to replace confusion with confidence. In a category often overwhelmed by complicated routines, conflicting advice, and endless product experimentation, Spirl offers a simple path forward. The visual identity was designed to feel fresh, optimistic, and reassuring. A soft yet energetic colour system creates clear product differentiation while maintaining a cohesive family appearance across the range.

Industrial-design sketch of the curved Spirl pump bottle on cream paper
Three hands holding olive, purple and cream Spirl bottles against an off-white backdrop
Stack of green Spirl shipper boxes and a white gift bag with lilac ribbon held aloft on a lavender background

Project gallery

Hand lifting the lid of the sage-green Spirl shipper box, printed "Welcome to easier curl care"
Customer unboxing the Spirl welcome kit — lilac tissue, branded ribbon and the Step 01 cleanser
Two pairs of hands passing the sculpted green Step 01 Hydrating Curl Cleanser bottle
Model with defined curls holding the Step 05 Nourish & Shine Hair Oil beside her face
Hand in a lilac crochet sleeve presenting the green Step 05 hair-oil dropper bottle
Lilac Step 04 Defining Curl Cream tube on a sage-tiled shower shelf with sponge, soap and brush
Fingertip pressing the deep-purple pump of the lilac Spirl shampoo bottle
Step 01 cleanser range in green, lilac and cream, laid flat on a warm neutral background
Hand pulling a lilac Spirl ribbon around the sage-green shipper box

More from this project

Spirl Curl Care — gallery

Three Spirl Step 01 cleansers — Hydrating, Repair & Strengthen, Clarifying — arranged flat
Hands pumping the green Step 01 Hydrating Curl Cleanser bottle
Hands presenting the Step 03 Repair & Strengthen Hair Mask jar
Pencil concept sketches of the recyclable Spirl jar from four angles
Water beading on the lilac Step 04 Defining Curl Cream tube against green shower tiles
Label detail on the frosted green Nourish & Shine Hair Oil bottle
Debossed spirl wordmark curving around the shoulder of the cream jar
Spirl shipper box with lilac ribbon: "You bring the curls. We bring the clarity."
Free 30-min intro call

It’s time your brand caught up to your vision.

Start the conversation and let’s define what makes you distinctly different.

Start your project